For those that don’t know, the legendary Simon Doonan is a writer, bon-vivant, window dresser extraordinaire, and fashion commentator.

I worked closely with Simon to reimagine his personal branding and website as a content hub for his regular columns in several national publications, books, videos, witty “Doonan-isms”, TV appearances, and his fabulously outrageous career in fashion. The goal was to make the site as vibrant and dynamic as he is, and we had tons of fun designing it together.