Working closely with the PVH Amazon Sales team for the Dress Furnishings division, and partnering with owned and licensed brands, my team designed, developed, and launched a Dress Shirt Amazon brand store to be a hub for product and an anchor for robust digital marketing campaigns.

I lead the design and development of content for seasonal campaign visuals, enhanced dress shirt fit communication, extensive enhanced A+ PDP content, and improved product imagery. All seasonal marketing campaign content and strategy was also designed and created by my team of designers.