PVH Trend Books
Creative Direction, Concept Development, Print Design and Production, Trend Analysis, Product Photography
As the Creative Marketing leader of our division at PVH, I oversaw the creation of the Seasonal Trend Books—elaborate print pieces serving as the centerpiece for design forecasting and seasonal concepts during Market Week. I managed conceptualization, content creation, photography, layout, and print production.
Each spring and fall volume were meticulously crafted companion pieces, communicating seasonal aesthetic and direction, and were distributed to the corporation’s major retailers.